Marketing and PR Are Corrupting Universities. The language of hype violates the language of truth.

But thinking is a war against cliché. As philosophers like Simone Weil, Iris Murdoch, and Cora Diamond have argued, thinking requires the moral effort to focus, to pay attention, to pierce the veil of mere hearsay, to inquire. For Weil, attention was a path to God: “That is why every time we really concentrate our attention, we destroy the evil in ourselves.” Most of all, because thinking is an activity, it requires dedicated time.